Building the Brand, the Team and the Legends

Jerry Jones Jr. discusses the evolution of the Cowboys' branding efforts.
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Entrepreneur, CEO and Founder, Sports 1 Marketing
1 min read
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In this video, The Playbook host David Meltzer and Jerry Jones Jr., Executive Vice President and Chief Sales and Marketing Officer for the Dallas Cowboys, break down the development of a better business community through the team's newest endeavor, Formation.

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